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How to choose the right colors for your uniform program

By January 26, 2022February 11th, 2022Business, Food for thought

Before choosing a color, you have to determine what goal you are trying to achieve. The choice of color can have a significant impact on the perception of patients and their family. Colors send different messages and evoke different emotions and feelings. When customers recognize a color associated with your brand, it builds trust in your business and your employees.

Colors you choose should say something about the roles of the departments and employees. You should also consider how you want customers to feel when dealing with your employees because the color of their uniform is one of the first things a customer will notice.

Selecting uniform colors that correspond to a brand’s marketing color scheme is an ideal way to boost brand identity, as it reinforces the connection between certain colors and the company. If the uniform colors don’t match the brand colors, it can cause confusion.

A business may benefit from choosing one color over another, depending on its employees’ work conditions. If a company’s employees get messy, it is probably best to avoid white and other light colors. People who work near traffic or in other potentially hazardous scenarios should wear colors that increase visibility and promote safety.

We all know what is meant by a blue-collar worker, so it shouldn’t be surprising that blue is the most popular choice for a work uniform. Blue signifies loyalty and reliability, assuring customers.

Red gives a feeling of excitement and energy, which is why it is popular in the fast-food industry. Yellow gives a feeling of happiness. Green is the color of nature, so it is associated with the environment, tranquility and calmness. Black projects sophistication, knowledge and authority.

So pick an appropriate color your employees will like that will convey the right message to your customers. If you are looking for help in selecting uniforms, contact Scrubs On Wheels. Scrubs On Wheels has the knowledge and experience to serve groups of all sizes. Whether your company has one location or hundreds, we can help you make sure you and your employees are always looking your best.

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